02 / Growth Marketing

Growth,
wired end-to-end.

My approach to growth marketing goes beyond optimizing cost-per-click. It's about designing seamless user journeys, integrating marketing data with CRM outcomes, and systematically testing variables to compound revenue.

A / Core Growth PrinciplesStrategic pillars

Funnel Design

Mapping user journeys from acquisition to retention, identifying drop-offs, and building full-funnel strategies.

Analytics & Reporting

Translating complex data sets into actionable business insights using GA4, Looker Studio, and CRM data.

CRM Integration

Bridging the gap between marketing platforms and sales pipelines to track offline conversions and lead quality.

Landing Pages

Designing and optimizing high-converting destinations tailored strictly to user intent and campaign messaging.

Testing & Experimentation

Running systematic A/B tests across ad creatives, landing page copy, and audience segments to compound wins.

Multi-Channel Planning

Allocating budgets across search, social, and display based on attribution models and incremental lift.

B / Growth in Action

Detailed breakdowns of applied growth work.

01Case Study

Full-Funnel Lead Growth System

Transitioned a high-volume education provider from surface-level lead volume to a qualified, full-funnel growth engine.

Challenge

High initial lead volume, but significant drop-off between lead capture and final enrollment. Disconnected offline data.

Strategy & Execution

Implemented closed-loop CRM tracking, refined search intent targeting, and deployed remarketing strategies for middle-of-funnel prospects. Overhauled Google Ads structure, integrated offline conversion tracking, and optimized landing page variants.

68,893Total Conversions

1,086,725Clicks Generated

26.83%Search CTR

74.99%YoY Growth

Growth Takeaway
Connecting marketing data to CRM outcomes enables bidding on lead quality, not just lead volume.

02Case Study

Product-Market Fit Validation

Designed a rapid experimentation framework for a new consumer product using paid social signals.

Challenge

Zero historical data, short timeframe, and the need to differentiate genuine buying intent from passive interest.

Strategy & Execution

Launched rapid-fire Meta ad tests pairing different value propositions with tailored, standalone landing pages. Executed multi-variant testing on Facebook/Instagram over a 7-day sprint, analyzing engagement and checkout behavior.

948Qualified Visitors

₹8,991Early Revenue

250%+Sales Growth

7 daysValidation Time

Growth Takeaway
Paid media is not just a scaling engine; it is a rapid research tool for product-market validation.

03Case Study

Conversion Lift Through Efficiency

Restructured a bloated B2B lead generation campaign, focusing entirely on capital efficiency and ROAS.

Challenge

Historical campaigns suffered from broad targeting, cannibalized keywords, and poorly optimized conversion paths.

Strategy & Execution

Pruned wasteful spend, reallocated budget to high-intent audiences, and streamlined the lead capture form experience. Conducted exhaustive search query audits, negative keyword expansion, and landing page UX improvements.

4xLead Volume

50%Spend Reduction

71ROAS Achieved

1 monthTurnaround Time

Growth Takeaway
Growth is often found by reducing friction and eliminating waste before scaling budgets.

04Case Study

Multi-Market Revenue Growth

Scaled an e-commerce ecosystem across AU/NZ markets by aligning digital acquisition with inventory data.

Challenge

Managing highly fragmented product categories, seasonal fluctuations, and overlapping brand campaigns.

Strategy & Execution

Deployed automated bidding strategies tied to ROAS, segmented audiences by purchasing lifecycle, and utilized local inventory ads. Managed complex Google Ads infrastructure alongside Meta dynamic product ads for continuous cross-sell.

11.4MTotal Impressions

639,468Conversions

5,282Online Purchases

411,847Store Visits

Growth Takeaway
True omni-channel growth requires seamlessly blending digital direct-response with physical retail objectives.